Social media and advertising go hand in hand. Is your brand using social ads to get the most bang for your marketing buck? Even if you are having some success, there is always room for improvement!
Check out these simple tips to help your brand or business get the most out of social media advertising. And if you need some extra help with social media, we’re always happy to lend a hand!
1. Target the right people
The success of an ad on social media has a lot to do with who it was targeted to. Getting lots of likes and views is great, but if the users who see your ad aren’t really your target demo, was it worth the effort?
Social media platforms such as Facebook and Twitter offer options to allow advertisers to target social media users by different criteria, including demographics, location, likes, and connections. It’s a great place to share your messages so they get noticed.
You can’t afford to generalize when it comes to advertising on social media. Get specific, get targeted and see your success rate climb!
2. Be relevant
Viral videos are the holy grail of online marketing. But what do they really do beyond stir up a buzz? Create ads that contains content that is relevant to your brand or product.
Feel free to think outside the box, but don’t go too crazy and make people forget what the ad was even for. A targeted ad with a call to action is, in itself, social because the audience desires the product.
Ads should support your business objectives, bottom line.
3. Be creative and tell stories
Facebook is a great platform for running promotions and ads. If you’ve noticed all the ads on Facebook lately, you might have noticed something else…they aren’t actually calling them ads anymore. They are called stories. This is because people connect with stories.
Communicating with consumers is always going to be better than communicating at them.
When creating branded content, try to package it in a way that is engaging and brings the consumer into the story…not just speaks at them.
And remember, Facebook has a strict set of guidelines for advertising and promotions! Be sure to follow them to ensure success!
These are just a few ways that you can have more success using ads on social media to grow your brand presence online.
Our team at Loud Media Solutions knows how brand marketing can affect your business and we can help you take advantage of your social reach to convert!
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Oliver and Sam
Co-Founders and Social Advertising Aces
Loud Media Solutions
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