Facebook recently announced that users can now edit status updates after they have been posted.
This might be a good change (who else thinks Autocorrect is sometimes out to get them?), but it doesn’t mean you can afford to slip up when it comes to Facebook for your business or brand.
In fact, there are some important things you should consider before you ever hit the publish button, no matter if post-post editing stays a possibility or changes in the future.
Before you publish another post on Facebook for your brand or business page, consider the following:
1. Is it spelled correctly?
This might seem like a no-brainer, but you’d be amazed at the number of spelling mistakes we encounter on Facebook in any given day. You probably see them too. There’s nothing worse than a misspelled word on a corporate Facebook page.
Before you post, proof and edit what you’ve written to make sure there are no spelling errors that need fixing.
2. Does it make sense?
Leaving out a word or phrase can change the meaning of what you are trying to say. That’s why it’s so important to proof read and edit your Facebook content (see above).
Sometimes we can type something that sounds conversational and then things like tone and context don’t come across to readers. In the world of social media, often a first impression is the only one you have. So don’t make the mistake of posting content that should have been proofed or edited.
3. Does it have purpose?
It’s not enough to simply use social media. You have to have purpose in all that you do. Efforts aren’t going to bring results if they aren’t done according to a bigger plan. Think about what type of action you are trying to spur by what you are posting.
Ask yourself if there is a good reason to share this content or should you save it for a more optimum time and occasion.
4. Does it fit with your brand identity?
Your brand is defined by the experience your customers have when engaging with you. If you have a strong brand identity, your social media messaging will reflect that. If you don’t have a strong brand identity, you should give us a call!
5. Does it line up with your brand’s voice?
Just like your brand should have an identity, it should also have a voice. This means that every message coming from your brand, from the corporate website down to the smallest piece of internal communication should be unified.
Social media will always be a bit more informal than other media channels, but your social media messages should still line up with the overall voice of your brand.
Even though Facebook now allows you to go back and edit past posts, you only get one chance at a first impression. Don’t make the mistake of sharing content on Facebook that hurts your brand.
And if you need some extra help with social media or anything else that has to do with Internet Marketing, contact us anytime.
You might like this other post on: How To Create Brand Messages That GET NOTICED
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Oliver and Sam
Co-Founders and Branding Experts
Loud Media Solutions
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