How do you measure Social Media success?
Social media marketing is an important part of any brand or business marketing strategy.
But it’s not enough to just have a social media profile on sites like Facebook, Twitter, Linkedin, and Youtube.
You have to implement metrics that allow you to measure your success.
There are tons of popular social media metrics out there, but which ones actually tell you anything of value?
We wanted to share a few important social media metrics that are a good place to start.
When measuring social media success, ask yourself some of the following questions:
1. Did it go VIRAL?
Sure, you can count the number of “likes” on a particular Facebook post to see how many people took the time to weigh in.
But did those people take the time to share your content? That’s what going viral is all about.
A post with 5,000 likes and 0.1% virality is never going to be as good as a post with 1,000 likes and 10% virality.
Getting a post to go viral requires you to share content that your fans connect with.
Get them excited about your content and they’ll keep the sharing going.
2. Is there LONG TERM commitment?
One way to measure social media success is with those folks we like to call Super Fans. These are people who not only follow you, but consistently engage with your brand over time.
This also refers to people who are committed to sharing your content via their social media channels.
For a business trying to grow its online presence, these individuals can help you maximize your reach!
3. Did you foster a GENUINE CONNECTION?
Social influence is all about relationships. It’s not enough to just increase your likes and follows. You gotta also be focused on creating those genuine connections with your audience.
When you build those relationships with thought leaders, you’ll reap big rewards.
4. Was there CONVERSION?
At the end of the day, you want to know how many leads were converted to sales. It doesn’t matter if you have a million fans if none of them are also customers who buy your product or service.
If your brand or biz needs help in capturing those leads or converting them to sales, you’ve come to the right place!
Our team at Loud Media Solutions knows how to get your brand seen by the right audience and we can help you take advantage of your social reach to convert! Ka-ching!
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If you would like any help or have questions, contact us anytime.
Oliver and Sam
Co-Founders and Social Media Metric Scientists
Loud Media Solutions
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