by Kate | Nov 7, 2013 | blog
You’ve probably heard the phrase ‘content is king’ when it comes to Internet marketing. But did you know there’s a new king in town giving content a run for its money? The new king is context. Of course it’s important to have great...
by Kate | Jul 1, 2013 | blog
Having a blog is a vital part of your content marketing strategy. Blogging gives your organization a voice and it also establishes credibility within your industry as you are building a reputation as a thought leader. There are lots of different ways to build a great...
by Kate | Jun 20, 2013 | blog
We’ve all heard that a picture is worth a thousand words, but how much is a moving picture complete with sound, aka a video worth? In the world of Internet marketing, a whole lot! Maybe you’re already using videos as an integrated part of your content...
by Kate | Jun 13, 2013 | blog
Many business owners are tasked with the challenge of building a great website for their brand. The only problem is most people focus too much on how it looks, and not how well it is optimized. To put it another way, if you only focus on the way your website ...