We’ve all heard that a picture is worth a thousand words, but how much is a moving picture complete with sound, aka a video worth?
In the world of Internet marketing, a whole lot!
Maybe you’re already using videos as an integrated part of your content marketing strategy.
If not, we’ve got a list of reasons you should be. Trust us, we know what we’re talking about.
1. Video Can Be Shared & Syndicated
It’s a given that you want your content to be shared. Video is easier to share and syndicate using social media so your content gets in front of as many people as possible.
Maybe this is as simple as posting your video to YouTube. It could be embedding links on your Facebook Fan page.
Other ways to get your video out there are by embedding it on your website or blog.
If you create really great, dynamic videos that other people want to share, they will probably put the videos on their own websites and blogs.
It’s all about packaging your content in a way that makes it easy to share and video hits that sweet spot.
2. Video Expresses your Personality
For a business or brand trying to tell its unique story, personality is everything. Customers will want to do business with you if they feel they get who you are. And video is a great way to express what your business or brand is all about.
The things that come through in a video like body language, facial expressions, inflection, etc. just can’t be articulated in text.
3. Using Video Sets you apart
Even though video is a popular marketing medium, not very many businesses are really using it effectively. Don’t you want your brand to be one of the ones that is?
4. Video is Worth Way More than A Thousand Words
Have you ever seen a video where somebody you know or respect is singing the praises of somebody else? You trusted them, right? That’s the power of a video testimonial.
They can be really simple, but your customers will really respond to them. If you have a few highly satisfied customers, why not ask them to be in a short video where they say why they like your business or services.
This is a great way to use videos in your content marketing and its also engages your customers by letting them tell their story and yours!
5. Video Beats Text on Mobile
The Internet is a mobile place. Everybody (and we mean everybody) is using their mobile devices to access content. How much more fun is it to watch a video on your phone or tablet than try to read a long blog post?
If you create video content, you’ll give your audience a more dynamic way to engage with your brand.
Does your business or brand need help creating a strategy for your videos or even creating the videos themselves? We’d love to speak to you about how we can help!
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Oliver and Sam
Co-Founders and Video Bon Vivants
Loud Media Solutions
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