Having a blog is a vital part of your content marketing strategy.
Blogging gives your organization a voice and it also establishes credibility within your industry as you are building a reputation as a thought leader.
There are lots of different ways to build a great blog and monetize it.
We wanted to share a few of these here with you!
1. Write for yourself:
Quit trying to write what you think others want to hear. Create high quality content that you would enjoy. Chances are, there are others out there like you who would enjoy it too.
When you share quality, honest information, readers will be attracted to that.
2. Test the waters:
Another way to monetize a blog is by looking at it as a place to test your content. If you’re writing a book, offer a free download of a chapter on your blog.
Get some valuable feedback this way and then when it’s time to charge for your content, you’ve already tested it with different demographics.
3. Build a community:
Growing a community is a great blog pay-off. This lets you share your content with people who are passionate about it. And that leads to engagement. Add your blog articles to your social media posts and email auto-responder campaigns to keep your visitors coming back.
4. Tell Stories:
A blog is a place where stories are told. These might be stories about your brand or business or stories about your customers.
By sharing entertaining content, you will attract a wider audience. And when it’s time to monetize, your audience can help you leverage your blog’s potential.
Content is currency in the blogging world. Sharing great quality content is a must!
5. Make ’em pay:
One option for turning your blog into a revenue stream is to provide content that is only available via paid subscription.
You can use a metered paywall and allow people to buy content, almost like an e-book or you might want to think about a monthly subscription fee.
Using this method, a blog becomes more of an online magazine, just as many online magazines also require subscriptions to access the content.
Good luck, let us know any strategies that you are using successfully for your business.
And if you need some extra help with social media or anything else that has to do with Internet Marketing, just let us know…
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If you would like any help or have questions, contact us anytime.
Oliver and Sam
Co-Founders and Blogging Bosses
Loud Media Solutions
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