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There’s a new buzzword in the world of mobile marketing: responsive design. Having a site or ads that are designed to respond to the screen, device or mobile platform they are being on is great, but not always possible.

As businesses set out to optimize across the myriad of mobile devices their content might be viewed on, it can be hard to decide where to put marketing efforts and resources.

Each brand or business will have to decide what works best for their unique needs. If you are considering a new website with responsive design, consider the following:

  • Is your site full of images?
  • Do you rely on videos to get your content out there?
  • How are your products or services showcased on your mobile site?
  • How do users access your site?
  • Which platforms and operating systems are most frequently used?

It’s important to be able to answer these questions before you make a decision to invest money and time into developing a new website.

Customer behavior and how your customer prefers to access your site play a big role in helping to drive your mobile marketing plan.

Mobile marketing should be a central focus to your long-term online marketing strategy. It’s not enough to simply have a mobile responsive site if you don’t understand what the attitudes and behaviors of your consumers are once they arrive at your site.

Research shows that nearly 20% of all global web traffic is being funneled through mobile channels and this number will only continue to grow. Do the research or hire someone else to so you can feel like your marketing efforts are going to yield results.

If you have a business or brand, you can’t afford to miss out on opportunities of mobile marketing. Think about how you can take your communications into account while viewing mobile as a core way that you are delivering information and value to your audience.

When you give your audience something of value, you’ll see them engage and share your content in new ways!

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Oliver and Sam
Co-Founders and Mobile Masters
Loud Media Solutions

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