Twitter is a popular social media platform for marketing your business or brand.
There are many do’s and don’ts and it can get a little bit overwhelming if you are new to the platform.
This is why we’ve simplified Twitter down to three key don’ts that you should keep in mind.
1. Don’t try to sell 100% of the time.
Twitter is a great way to reach a wider audience. You can expand your brand’s reach quite a bit by using the platform. But part of that has to do with making connections.
You can’t view Twitter as a place to sell all the time. It’s fine to share information about your products or services, but some of the time should also be spent interacting with other Twitter users.
Ask questions. Find out what your audience is thinking. Use the information you learn to help shape your marketing strategies.
2. Don’t treat Twitter like Facebook.
Each social media platform has its own culture. Facebook and Twitter aren’t the same. You can’t look at your marketing strategy for Twitter in the same way that you do Facebook.
Just as Facebook has its own style of language, tagging, “Likes,” and becoming a fan, Twitter has its own lexicon as well.
On Twitter, you follow other users and they may or may not follow you back. Hashtags are another important part of Twitter. Take it slow and learn as you go, or hire someone like us to help you manage it!
Either way, remember that Twitter is a unique community and should be treated as such.
3. Don’t expect it to happen overnight.
Of course you want more followers on Twitter. We all do. But it doesn’t happen overnight. If you are sharing quality information and engaging with other users, the followers will come.
It may take you a while to get the hang of Twitter. But when you do, you can be sure that it will be a great marketing tool for your brand or business.
And if you need some extra help with social media or anything else that has to do with Internet Marketing, call on us!
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Oliver and Sam
Co-Founders and Twitter Wizards
Loud Media Solutions
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