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Using Google Analytics to Track Brand Awareness

In order for marketing to be successful, it must be measurable. Awareness is one of those tricky things that can seem hard to measure, but when you tie it to specific metrics, it really is something you can track for your brand or business. Brand awareness just means...

Social Media vs Search Engine Marketing: What should you do?

Whether you run a local business or a large corporation, having a strong online presence should be a priority. As Internet marketers, we know firsthand how important social media strategies and searching engine marketing can be for a brand or business. Some experts...