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With over a billion users, Facebook is still the hottest thing going for business when it comes to social media. Sure, there’s lots of other highly effective outlets, like Twitter and Instagram, but Facebook is still number one. At least right now, anyway.

Even with the recent changes, it’s still more than cost effective and worth every penny your brand puts into it. Don’t discount Facebook because it requires a little more thought and effort these days.

You can still leverage it to tremendously impact your brand’s bottom. Here are some ideas on how to really make your Facebook pay off.

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1.) You Need A Great Profile-

This can’t be stressed enough. Your profile is the first step in reaching out to your target audience and building meaningful relationships. Your profile pic and cover photo really need to capture something about your brand and reach out on an emotional level.

Quality pics with soul are the rule of the day, so don’t delegate these to the guy with the flip phone. You need to round out your about section and really let folks know what your brand is all about and highlight how it meshes with your audience’s lifestyle.

2.) It’s More Than Advertising-

Facebook isn’t the place for the hard sell. You need to show your audience what your brand can do for them and how giving you their business will benefit their lives. Demonstrate that your helpful, informative, educational, and compelling.

Make your Facebook page valuable to your audience. You’re an expert they can turn to for advice and information about your particular field, not solely your products.

3.) Use Facebook For Direct Communication-

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Facebook is a great way to communicate directly with your audience. If your looking to build relationships to drive sales leads, Facebook messenger is a great tool that allows you to communicate quickly and informally with your contacts.

Facebook has recently incorporated a metric that tracks how quickly you respond to your messages. It’s a way to hold yourself accountable. It gives you a percentage of how many messages you have responded to and lets you keep up with your customer service and communication.

You can advertise your easy communication via Facebook as a way to highlight your brand’s dedication to customer service. And when you respond directly to followers’ and user comments on your Facebook page you’re encouraging them to engage, thus fostering meaningful relationships that translate to long term.

4.) Testimonials-

If a customer or follower reaches out to you with a positive experience, offer them a chance to do a testimonial on your Facebook page. Let them know you’re glad they had a great experience and ask them if they would like to share it.

You can also identify enthusiastic users of your brand and ask them for input. Ask what they think your company should be doing or what they think could use some improvements.

This kind of exchange on a on a public outlet like your Facebook page shows your company is really interested in addressing issues and finding out what your customers really think. It shows your company has nothing to hide.

Don’t shy away from negative comments or reviews, either. Use them as an opportunity to learn what your brand can do differently to improve your customers’ experiences. If a customer has had a negative experience, go above and beyond to make it right.

All it takes is one bad review these days to negatively impact your business. Customers who’ve had negative experiences are not just writing strongly worded letters to companies anymore. They’re putting their experiences out there for the whole world to see on the internet.

Don’t ignore them or it could damage your relationships.

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These are just a few ways you can ensure that your efforts in the New Year will have maximum benefits for your business. Opportunities abound in the area of growing your business with Internet marketing strategies.

Contact us or leave a comment and let us know your thoughts?

If you would like any help or have questions, contact us anytime.

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Oliver and Sam

Co-Founders and Social Strategists

Loud Media Solutions

Contact us for help: Click Here To Contact

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