No doubt your internet marketing strategies involve calls to action placed throughout your website, blog, and social media pages.
Are you sure they’re working as effectively as possible? You may be surprised at how a simple tweak can make or break your calls to action.
It often boils down to simple factors like color or sizing.
If you think your calls to action are stagnant and failing to produce the results you were hoping for, try doing a little experimentation. Here are a few tips.
Try making your calls to action pop by changing up the colors for the buttons. Do your buttons blend in too much with the rest of your page?
That can happen, especially if you are trying to keep everything in line with your brand’s color scheme.
Don’t be afraid to mix it up. Make those call to action buttons stand out even if it clashes with your brand’s colors.
It doesn’t matter anyway, and there’s a better chance for visitors to see them.
Keep your calls to action simple. Just come right out and tell your visitors what to do. A colorful button with “buy now” or “order now” on it is perfect.
You tell your customer what you want them to do and hopefully they will do it. Remember, use verbs. It is a call to action, after all.
3.) Stand Out-
Your company is basically in competition with the entire online world, regardless of its particular field. So how are you supposed to compete with that?
Make your call to action stand out by including something of value in it.
Offer special deals like 50% off their first order, or include a special service. And put these incentives right up front on the call to action.
Give your calls to action a sense of urgency. But don’t insult people’s’ intelligence.
It’s probably safe to use certain phrases, like “get yours today” and “buy now,” but avoid sounding like a carnival worker or a snake oil salesman.
Avoid using phrases like “act now while supplies last,” or “supplies are running out.”
Your call to action should be short. Don’t go beyond three to five words. Your calls to action are not the place to get long winded. Stick to what’s proven to work, and don’t try to reinvent the wheel.
6.) Don’t Overwhelm-
You don’t need to have ten calls to action in your emails or on your pages. Most people interact with the internet on the small screen of their smart phones.
Don’t clutter the place up with buttons everywhere that all do the same thing.
You can make even worse by also including a bunch of animation and images. It just becomes a big mess that people will click away from and never think about again.
You don’t want your page to be filled with annoying choices. People make choices all day long. Give them some relief by only having one or two calls to action.
People spend a lot of their day on the internet bombarded by endless content of all kinds.
So you need to grab attentions quick or they’re going to go somewhere else.
Studies show that many people don’t scroll past the first third of a page.
So it’s important to remember that when deciding where to put your call to action buttons. The top is your best bet.
Get it seen fast and make it quick and easy for your visitors to hit that button.
Remember, your calls to action shouldn’t be taken lightly. Do the research and find out how yours are performing.
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These are just a few ways you can ensure that your efforts will have maximum benefits for your business. Opportunities abound in the area of growing your business with Internet marketing strategies.
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Oliver and Sam
Co-Founders and Social Strategists
Loud Media Solutions
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