With Facebook getting more expensive for business at every turn, it’s only natural for companies to start leveraging other avenues for reaching out to their customers.
Companies are turning to email marketing as an affordable and effective way to build their following and increase their traffic and business.
Here are some email marketing trends you can expect to see in 2015.
Companies are putting more research into their email timing to determine when is the most effective time to send them.
Maximizing your email’s effectiveness depends on your open rate, and determining when your followers are opening them the most will prove valuable.
One method is to send emails in differently timed groups and study the results.
It’s a simple method you can use from time to time to make sure you’re getting the most out of your email list.
2.) Mobile Formatting-
Studies show that people are relying on their mobile devices far more than traditional desktops, laptops, and tablets these days.
It’s vital for a company to meet its customers where they’re at, so your emails need to be formatted to take advantage of this.
Some studies suggest that over half of all emails are opened on a mobile device, so don’t miss out because you’re not sending mobile capable emails.
For 2015, expect to see a move toward linking email marketing with social media.
It’s been considered risky because it drives followers away from your email and towards social media platforms.
But companies will start to see the value in spreading their message by linking to Facebook, Pinterest, and Twitter.
Your brand’s social media presence should compliment your emails and website in order to become truly integrated.
4.) Continued Growth-
Email marketing is consistently growing every year, and that’s not going to change for 2015 and beyond.
You can expect to see more companies committing more resources to email marketing, and your company should be among them.
If not, you’re going to be missing out on lots of opportunities.
Take the time and do the research to figure out what parts of your email campaign are working and which aren’t and make adjustments.
Sending the same email to all your clients just isn’t effective anymore. For 2015 you can expect to see companies segmenting their email lists for maximum effectiveness.
Current customers and clients shouldn’t be receiving the same email as prospects.
Prospects need to be talked into buying your product before they get special offers or discounts.
Don’t put the cart before the horse. Segmenting is going to get a lot of focus now that email marketing is back in style.
Expect measuring and analyzing to play a big role in email marketing for 2015 and beyond.
Companies want to get the most out of their email marketing and the only way to know if that’s happening is by measuring the results.
Statistics mean a lot more than open rates. Expect to see more ways of measuring your email campaign’s progress to come online in the new year.
Companies are poling their customers about pretty much everything these days.
Some research has suggested that customers by and large prefer to receive emails consisting more of images and less text.
It’s perfectly natural as our attention spans shrink more and more in our hyper-connected world.
There’s just so much content to choose from, we need to be able to make judgments about its value quickly.
The fastest way to make those judgements is with the eyes. From now on you can expect to see companies looking for ways to reduce text and increase images in one form or another.
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These are just a few ways you can ensure that your efforts will have maximum benefits for your business.
Opportunities abound in the area of growing your business with Internet marketing strategies.
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Oliver and Sam
Co-Founders and Social Strategists
Loud Media Solutions
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