When it comes to your marketing strategies, social media ads are becoming more effective than traditional advertisements found through online searches.
Your company’s social media advertisements also build a solid foundation for long term relationships that translate to long term sales.
This is because your social media ads make emotional connections with your followers that simple search ads just aren’t capable of. Social media is where more and more companies and brands are concentrating their efforts.
The ability to connect with potentially life long customers on social media is invaluable.
Here’s why your brand should get involved.
1.) Organically Grown Traffic-
Any ads your company choose to run on their social media outlets have vast potential to take on a life of their own thanks to simple share buttons.
When your products enrich your customers’ lives by making them easier, providing useful information, or entertaining them, they will naturally want to share their positive experiences with their friends and loved ones.
When you make ads that reach out and touch your followers on an emotional level, you make something that has the potential to spread your brand autonomously without your involvement beyond its creation.
Make good ads and then set them free on your social media outlets and see what they can do on their own.
2.) The Power Of Visuals-
In a venue where the image is king, social media lets you capitalize on modern short attention spans by making pics and videos the core of your ads. This use of imagery is key for lifestyle and fashion products.
Pics of the cool kids wearing or using your brand’s products have been key in traditional advertising since day one, and it’s just as true in today’s internet medium.
These ads are even more effective when paired with the power of celebrity or an industry personality. Your followers and customers want to imagine themselves using your products, so give them a place to start.
3.) Social Ads Are More Human-
Ads on social media have a distinct advantage over search ads when it comes to showing the human side of your company. That’s because ads on social media are designed to interact with your customers rather than just throw a sales pitch at them.
Humanizing elements of ads on social media make it easier for your customers to image real, live human beings at your company rather than soulless money grubbing monsters so often associated with advertisements.
You can further take advantage of this by including some actual people from your company involved in the daily business of your brand at its birthplace.
4.) Social Media Drives Traffic-
A search driven ad is one way for your potential customers to find a trail back to your website. Your brand’s multiple social media profiles only increase traffic to the places it really counts.
The more options you provide the better. Why not make robust social media profiles that connect with multiple people through multiple outlets?
5.) Social Ads Are More Cost Effective-
Social media ads generally beat traditional search ads when it comes to cost. Most social media outlets are free, and even paid ads on Facebook and Twitter are not that expensive.
The exposure you want from paid ads determines how much you’ll spend, but the returns are always worth it.
Your brand can run its social media ads completely in house with little more than some creative spark and a quality camera.
Social media ads make connections where traditional search ads simply can’t. Learn how to reach out and build long lasting relationships with your customers on social media and begin reaping the benefits immediately.
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These are just a few ways you can ensure that your efforts in the New Year will have maximum benefits for your business. Opportunities abound in the area of growing your business with Internet marketing strategies.
Contact us or leave a comment and let us know your thoughts?
If you would like any help or have questions, contact us anytime.
Oliver and Sam
Co-Founders and Social Strategists
Loud Media Solutions
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