One of the most important aspects of any internet marketing strategy is developing meaningful interactions with followers and customers.
Each of your followers’ comments and emails are an opportunity to engage with the community around your brand.
There’s no better way to learn about your followers than by talking directly to them. What do they like about your product?
What do they not like? What do they want to see next from your brand? Get this vital info by talking to your followers and customers.
A great way to engage with your followers is through surveys and polls.
See if these ideas help the next time you’re putting together a poll or survey for your business.
1.) To Ask Your Followers What They Want To Hear About-
It can be a challenge always coming up with content. Why not get a little help from your followers by asking them what they would like to hear about?
Discover what topics are most important to them by simply asking what they want to read about.
Ask your followers on Facebook, Twitter, and your brand’s blog.
Your followers will be more than happy to let you know what they want.
This doesn’t mean you should surrender your content direction, just that you’re willing to give your customers and followers a nod.
Chances are, it will make for great content anyway, so go for it.
2.) As A Social Media Gap Stop-
Polls are a great way to buy you some time on social media.
Let’s face it, it’s not always easy to keep churning out content on Facebook, Twitter, Pinterest, and your company blog.
A solid poll can give you a break when your creative circuits are fried. Remember, you can always ask what topics your followers want you to cover.
You can also take your followers’ temperature on current events and news affecting your niche.
3.) To Get Two For One-
Not only are polls and surveys great for social media stop gaps, they also guarantee you you a second posting when it’s time to discuss the results with your followers.
Polls also up your traffic numbers.
You can bet on about twenty percent of your regulars taking your polls and then about fifteen percent of those followers sharing them.
Any way you look at it, polls are a bump for your traffic.
That doesn’t mean you should over do it. Like with all things internet marketing, be smart and measured.
4.) For Transparency And Customer Service-
Don’t shy away from discussing problems on your social media and blog. Let your customers and followers know your company has nothing to hide.
If there’s a problem, you’ll fix it, and you’re not afraid to discuss it in the open for all to see.
You can also ask your customers for feedback about their satisfaction with the process of buying your products or services.
What would they like to see done differently? Where do they think there’s room for improvement?
Take every opportunity you can to build trust with your followers and customers. Take polls and then deliver based on the results.
5.) For Improving Your Website-
You can make tweaks and changes to your website based on your visitors’ experiences.
Simple questions about why they came to your website can give you insight into what they want out of their visit.
You can also determine if your website design is optimal for functionality.
Were the majority of your visitors able to navigate the site with ease? What could you do to make it a more streamlined process?
Once again, listen to your customers. They will be happy to tell you how you can improve their experience with your brand.
They’re not interested in wasting time and won’t be shy about it.
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These are just a few ways you can ensure that your efforts in the New Year will have maximum benefits for your business.
Opportunities abound in the area of growing your business with Internet marketing strategies.
Contact us or leave a comment and let us know your thoughts?
If you would like any help or have questions, contact us anytime.
Oliver and Sam
Co-Founders and Social Strategists
Loud Media Solutions
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