How Important is Twitter for Business?
A company must have an internet presence to be competitive in today’s marketplace. And that means a lot more than just having a simple website. Custom designed websites are so important when it comes to creating your brand online. And here at Loud Media, we can help with your Internet marketing needs. Effective internet marketing involves reaching out and engaging those potential online customers. One way to do that is with a well planned social media marketing strategy.
Today’s social media platforms make it easier than ever for businesses to interact with customers online. Facebook, Twitter, Pinterest, and Instagram provide a creative and exciting way to build and maintain a following. All it requires is a little time and consistency.
How to Use Twitter for Your Business
Twitter has proven itself an invaluable resource for doing business. It’s a fantastic way to quickly and concisely get information out to your followers. It’s most effective when these followers retweet your posts. This allows a business to effectively delegate some of its internet marketing to its customers.
What Should Businesses Tweet on Twitter?
A company can get the word out on an impromptu sale, or even a major rebranding or expansion. Companies can encourage their followers to get involved by offering incentives for retweeting. “Retweet for a chance to win” has become a way to increase traffic and interest in the brand.
What Makes a Good Tweet?
A good tweet is helpful and informative, engaging, and connects with users emotionally. Links to other material related to your company’s field, but not strictly about your company’s sales and products, show your followers you don’t think it’s all about you.
Post pics and videos with the same philosophy in mind. Your tweets can show users the human side of your business: its people and personality. A good tweet is short. A tweet, limited to 140 characters, is already short.
Getting your idea out in even fewer characters is even better. Tweets are bite-sized information. People want their Twitter experience to be informative, uplifting, and perhaps most importantly, fast.
Using Hashtags to Promote Your Business on Twitter
Twitter’s hashtags can really increase your traffic by getting your content in front of more users. Don’t over do it, and don’t spam it up. Use no more than two hashtags per post.
How Much Time Commitment Does Twitter Require for Business?
Twitter differs from Facebook in that it will require some of your time throughout the day if you’re serious about making it a big part of your social media marketing strategy.
To get the most out of Twitter for you business, you have to be willing to spend a couple minutes here and there throughout your workday posting, following, retweeting, and linking. Given the attention it requires, Twitter can be a powerful marketing tool.
Who’s Doing What on Twitter
A lot of major players in all kinds of industries are using Twitter to add a bit of the human touch to their brand. Some companies like Chevrolet, GM, JetBlue, Hertz, and even sports teams like the Chicago Bulls are using Twitter in clever and innovative ways. They’ve proven their willingness to discuss their companies openly, even unflattering issues, and have gained followers for it. Many companies encourage executives and employees to get on Twitter and use it for market research and as a way to directly reach out to customers.
How to Update Your Twitter Profile to Reflect Recent Changes – Updated Design Guide
This year, Twitter has updated its profile pages, with some changes to header-photos and avatars. To keep your Twitter looking great, it may be time to do a little polishing on your end. Properly sizing your images on Twitter is vital to avoid showing up as a big mess of pixels.
Size Guidelines for Twitter Header Photo
The main image people see across the screen when they visit your Twitter page is called the header. Twitter recommends your pic for the header be 1500 x 500 pixels, but a 3000 x 1000px image will look a lot better on a computer monitor of any significant size. If you do use a smaller pic, be sure to save it at the highest dots per square inch you can.
The height of your cover photo will be contained within the top and bottom bars of the platform’s design. This is about 46 pixels high up top and 59 pixels on the bottom. Keep this in mind as you choose or create an image.
Something else to think about is how the layout will look. Your profile picture will be overlaid onto your header picture, extending about 120 pixels. So make sure your design doesn’t include text or graphics that will get cut off in that spot.
Size Guidelines for Twitter Profile Picture
The profile pic or avatar should be no smaller than 400 x 400 pixels. It needs to be square, but you can crop during upload. Be sure to max out dots per inch here, too. Your profile pic appears at different scales. It’s 200 x 200 on the profile page, but goes to about 210 pixels square with the default white border padding. This image gets smaller in timelines, and blows up when someone clicks on it. Make sure you choose a pic that looks good in all the relevant sizes.
Bye-Bye Background Image
The background image is no longer seen by other users on Twitter. Only you will see it from now on. Only put a background image up if it interests you, as no one else will ever see it.
Twitter, like other social media, is always changing. It’s vital to keep up and adapt to changes as they come along to keep your profile appealing to your followers.
Complete Your Profile Content
Photos aren’t the only thing other people are going to see on Twitter. They will also want to read your profile information to find out more about you. Here’s where you can really describe yourself or your business. But you have to be concise because you don’t have a lot of space to work with. Use some relevant keywords and hashtags in your profile description as well to maximize your exposure on Twitter.
Ultimately, you want to use Twitter to speak your audience’s language. Share amazing content and they will want to keep the flow going, thus more retweets for your brand. And if you need some extra help with social media or anything else that has to do with Internet Marketing, please feel free to get in touch with us… Join our community of Internet and Social Media Enthusiasts
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Oliver and Sam
Co-Founders and Retweet Renegades
Loud Media Solutions
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