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When the New Year rolls around, it’s a time to think about where you’ve been and look ahead to where you are going. As a brand or business, the New Year is a great opportunity to get your gameplan created so you can hit the ground running with your marketing efforts in the coming months.

Take some time to sit down and think about some goals you had for last year. Did you accomplish them? If not, what obstacles stood in your way?

What are some new goals you would like to set for this year? One way to work through this is to create a SWOT analysis. SWOT stands for Strength, Weakness, Opportunity, and Threat.

Your brand’s strengths are things you are currently doing well. Weaknesses are things you might need some help with. Opportunities are areas where you could possibly improve and grow your brand in new ways. Threats are potential things that might stand in your path.

When you have a greater understanding of what these elements are, you can approach the new year with confidence that your brand will be strong.

As you look ahead, hold yourself accountable. There’s nothing worse than setting a goal but never following through. Create self-imposed rewards for yourself if you succeed as well as penalties if you fail. When you know there are consequences to your actions, it might help you stay on track.

Here at Loud Media Solutions, we understand the importance of making your marketing LOUD! We also know that marketing is just one piece in the puzzle of running a business. If you need some help with your marketing in 2014 or beyond, we’d love to hear from you!

Take some time to create new goals and see them come to fruition and a year from now, you’ll be so glad you did!

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Oliver and Sam
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Loud Media Solutions

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