Successful business owners are always on the lookout for new ways to drive traffic to their website. If your company’s website is experiencing high volume, that’s great, but don’t get too comfortable.
Always be ready to learn something new. You might discover just what you need to take your website’s traffic to the next level. Here are some methods you might consider adding to your business website strategies.
Content- A lot of work goes into building a great business website. But when it’s all said and done, if you don’t have great content, none of it is going to matter. If your business website is engaging and relevant, your followers will begin to use it as a resource for helpful information and rely on its expertise.
High quality core content is the building block for developing meaningful and long lasting relationships with your customers. Content is why your followers come back after their first visit, why they sign up for your emails, and why they share what they learn with their friends.
Write an ebook- An ebook is a great way to establish your brand and its website as an authority in your field. You can place links to your ebook on your website, or you can use it as an incentive to get visitors to sign up for your email list. If your ebook reflects the high caliber content on your brand’s website, the more effective it will be at driving traffic towards it.
Images- Most learning is visual and this is especially true when it comes to our interactions online. Consider the role of images on social media platforms like Facebook, Pinterest, and even Twitter. Your business website is probably filled with images relevant to your brand. Tag your images so they show up in searches and post them on your social media pages. Quality images are important to get shares and pins. No one is going to share a bad picture, so post accordingly.
Website directory- A lot of people use website directories to find what they’re looking for. Like the yellow pages, a website directory can help people find products and services online quick and easy. A website directory can increase your traffic. Some are free while others require a fee.
Press releases- Press release sites have a wide scope of distribution and are effective at driving traffic to your business website. A quality press release linked back to your website is ideal for doing just that. A searcher uses the press release to get to the useful information they’re looking for on your website.
Quality user experience- No one wants to navigate through a counter-intuitive mess of a website to get where they want. If your business website is a headache to use, you can bet there’s about a billion alternatives just a click or two away.
A quality website will drive traffic on its own merits with repeat visitors. Make sure your website is creating memorable and positive experiences for your visitors that will make them want to come back.
Good content won’t make a difference if it’s buried in a poor website. Look to successful websites to see what’s working and emulate them. Build trust with your followers by asking for their input on what would make visiting your website a better experience.
Social media share buttons- People like to share useful or entertaining finds with their community, so make it easy for them by adding share buttons to your website and content. Include Facebook, Twitter, Pinterest, and Google Plus for starters.
Titles- Make sure your titles are effective at communicating the subject of your content. This helps your visitors find what they’re looking. Your titles should include important key search words and your brand name.
Tempo- People generally don’t want to spend all day concentrating on lengthy posts. This isn’t to say that long posts have no place on your website, but shorter posts filled with useful information will work better for driving traffic to your website. Plus, shorter posts allow you to post more often, thereby encouraging your followers to visit more often in order to keep up.
These are just a few ideas you can add to to your online marketing strategies that might give your business website traffic a boost. Always be willing to try new things and see what works for your business.
As your company progresses with its Internet marketing strategy, always be looking for ways to expand and grow. And if you feel like your voice is a little too quiet, we can help you be LOUD!
If you could use some help in this area, we’d love to talk to you!
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