Why You should Include User Generated Content in your Company’s Internet Marketing Strategy

However your company decides to conduct its internet marketing, there needs to be user generated content involved.

Good user content is perhaps the best way to get conversations started and encourage meaningful dialogue with your company’s followers and customers.

It also provides a valuable opportunity to get organic feedback from your target audience, speaking directly to the people buying and using your product and giving them a chance to interact with each other.

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User content is especially applicable to your social media marketing. You can’t go wrong posting users’ comments, videos, and pics on social media platforms like Facebook, Pinterest, and Twitter.

User generated content is a potentially endless wellspring of great marketing material. Here’s some reasons why.

Consumers Listen To Other Consumers-

This is especially true when it comes to millennials. Studies show that millennials spend more time online researching products and user reviews than any other demographic.

Millennials are much more likely to post reviews for their peers to read. Their opinion counts. Through likes and shares, millennials get the word out to their friends and your potential consumers.

Encourage your customers and followers to provide their content by making it easy for them.

User Content Boosts Traffic-

User content ups your search engine optimization and sends traffic your way.

You can encourage your followers to contribute their content by setting up a user generated content page dedicated to highlighting your followers’ contributions.

Everything they contribute adds to your hits and ups your exposure. Letting your followers express themselves also increases time on site. This improves your site’s bounce rate.

User Content Informs-

User generated content is a great and inexpensive way to get an inside look at your consumers.

You can learn what they like and don’t like, which of your products they’re buying and not buying, and how they’re using your company’s products.

You can make changes and tweak things in order to improve their consumer experience. User content can essentially become free market research.

Get your customers talking and encourage them to build a community of like minded people around your product. Then listen to what they have to say.

User Generated Content Builds Trust-

Giving your followers and users a way to share their opinions and advice with each other in a community goes a long way toward building meaningful relationships and trust.

By being willing to post user content that is critical shows your company cares more about customer experiences and satisfaction than appearances.

Take criticism and address the issues and complaints. Your customers will appreciate it. Especially if the criticism leads to changes that improve the product and experience.

Free Customer Service-

A good user content page, forum, or any kind of discussion online can provide your customers a valuable resource for problems and advice concerning your product.

It essentially becomes free customer service that your company does not have to pay for.

Based on common questions, your company can even post a frequently asked questions page, further reducing inquiries via phone or email.

If consumers can find the answers to problems and question on the web, they are also less inclined to become frustrated and return a product, saving your company money in the long run.

Customer Service Survey

Make Your Brand Ambassadors Work For You-

User generated content is a great way to fill gaps in your postings. Frequent posts can become daunting, especially if you experience unexpected demands on your time.

There’s nothing wrong with letting quality user generated content speak for your brand. Just don’t abuse the privilege.

Your followers may enjoy hearing from their peers, but ultimately they want to hear from the company.

Branding, Lifestyle, And Validation-

Your consumers don’t want the generic brand. They want your brand, or the brand that most fits with their sense of style and personality.

User generated content goes a long way towards establishing the community surrounding your brand. People want to use products they identify with.

Perhaps more importantly, they want to use the products used by the people they identify with. User generated content often reaches out to customers and gives them validation of their choices.

It allows them to build long lasting relationships based on your company’s product and to be a part of a community.

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These are just a few ways you can ensure that your efforts in the New Year will have maximum benefits for your business. Opportunities abound in the area of growing your business with Internet marketing strategies.

Contact us or leave a comment and let us know your thoughts?

If you would like any help or have questions, contact us anytime.

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Oliver and Sam

Co-Founders and Social Strategists

Loud Media Solutions

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