How to Manage Your Brand’s Online Reputation

ID-100105873It might seem like a vain thing to self-Google, but if you have a brand or business, you can’t afford not to.

It’s so important that you know what other people are saying about your company across the web because this directly contributes to your online reputation.

By monitoring and working to improve your online brand reputation, you can reach more customers and close more leads.

Follow these tips to manage your brand’s online reputation –

1. Find out what People are Saying – 

Before you can improve your online reputation, you must first know what is being said about you. Search for your company’s name and see what you find. Use different search engines such as Google, Yahoo and Bing to get a wider sample.

2. Set up Notifications for Mentions –

Thank goodness for Google Alerts! These free, real-time email alerts are automatically sent to your inbox when your company garners an online mention.

You can set up Google Alerts for your company name as well as phrases or key-words that apply to your industry or products and services you offer.

3. Learn from Your Competition –

Monitor your competitors as well as yourself. If your competition is doing something right, learn from them and do it better.

If they have a problem or crisis, you can leverage this to create goodwill with potential customers who might be looking for someone new.

4. Make sure your Website is Awesome – 

Does your company have a custom website that represents your business in the best possible light? If not check out this post on Blueprint For Online Success: How To Plan Your Custom Website A website is a vehicle for your brand messages and you want to create brand messages that get noticed.

A company website is often the first impression a potential customer has of your brand and a custom designed website versus a boring template can have great results for your business.

5. Use Social Media to Monitor – 

Social media is a great way to manage your online reputation because allows you to put your finger on the pulse of what your audience is saying.

Answer consumer questions and add your insight to discussions and conversations whenever relevant.

Brand Management Online – 

These are just a few ways you can manage your corporate image online. It’s important to create a brand strategy because a brand image is a form of currency when it comes to growing your business and achieving success. Make sure you are putting positive things into your brand bank so you can withdraw big down the road.

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Contact us or leave a comment and let us know your thoughts?

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