Creating a buzz and “Wow-ing” your customers are two key factors for success online.
Take a look at the checklist below to see how well you measure up…
Make it easy for your customers to contact you and over deliver.
What are the essentials?
Here are some things that customers expect
-Contact information clearly displayed
– Phone or 800 number – preferably on the home page (and every other page)
– Access to pricing information
– FAQs, post them and have them easily accessible.
– Real-time inventory that assures shoppers of product availability
– Post-order/opt-in confirmation sent via email
Features that add to the customer experience
-Value add follow up campaigns
-Special discounts to repeat and VIP customers
-Stepped checkout and contact process to ensure a streamlined order flow
-Listing customer service hours and availability
-Standing behind products and offering a 100% guarantee
-Shopping carts that keep cart additions even if they leave the site and come back
-Product photo in the cart, which helps recall while averting returns
-Ability to sign up for “value add” emails
-Making it as easy to contact you as possible.
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Oliver and Sam
Co-Founders and Epic Website Builders
Loud Media Solutions
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