Browsing articles tagged with " video for business"

YouTube vs. Vimeo – Choosing the Best Video Platform to Promote Your Business

After careful research, design, and finding the right people for the job, your company is implementing your social media and internet marketing strategies.

You’ve put the time and resources into a great website, a rich and interesting Facebook page, quality tweets, and great images on Instagram. Now it’s time to decide if breaking into video marketing is the right move for your company in addition to all your other marketing strategies.

Is video marketing worth it? Well, a lot of companies seem to think so.

Why is Video so Important?

And with good reason.…

Internet Marketing Tips for Optimized Mobile Website

There are a few truths that most people would agree with. Treat people kindly. Do unto others. Etc. There are also marketing truths. Your brand must be authentic. All brands should have a website.

These days, there’s a new marketing truth that you need to be aware of. Your website must be optimized for mobile.

There’s just no getting around it. If you have a website, it should have a mobile component. Too many users get their information solely from mobile devices these days. Brands and businesses just can’t afford to ignore the mobile market.… Read More >>

Simple Solutions for Mobile Marketing

There’s a new buzzword in the world of mobile marketing: responsive design. Having a site or ads that are designed to respond to the screen, device or mobile platform they are being on is great, but not always possible.

As businesses set out to optimize across the myriad of mobile devices their content might be viewed on, it can be hard to decide where to put marketing efforts and resources.

Each brand or business will have to decide what works best for their unique needs. If you are considering a new website with responsive design, consider the following:

  • Is your site full of images?

How to Make Your Mobile Marketing Awesome

How to Make Your Mobile Marketing Awesome

Did you know that 91 percent of adults in the United States own a cell phone, and 56 percent of those phones are smartphones?

Nearly 80 percent of adults ages 18-44 have their smartphones with them 22 hours a day! Just what are people doing with their smartphones all this time?

According to a recent study, there are more than 1.2 billion people who currently access the web from a mobile device.

This is why it’s important that businesses and brands spend some time making sure they not only have a mobile marketing strategy in place, but that it is awesome.… Read More >>

What is Dayparting and should you care?

clockYou’ve probably heard the phrase ‘content is king’ when it comes to Internet marketing.

But did you know there’s a new king in town giving content a run for its money? The new king is context.

Of course it’s important to have great quality content that inspires engagement and helps to create conversations with your audience, but the context in which that content is shared has big implications for your brand.

This brings us to something called dayparting. Dayparting is a term used in television broadcasting when the day is split into different parts with unique programming provided for each.… Read More >>

How to Create Videos that Rank Higher on YouTube

ID-100149597If you are going to make videos for your business, you might as well do it right. Right?

When it comes to video, YouTube is the pack leader. If you can get someone’s attention and keep it using YouTube videos, you’ve won a large part of the Internet marketing battle.

Youtube has become the worlds 2nd biggest search engine and when you have a successful video campaign you will significantly increase credibility and grow your business.

Before we get into the video optimization you should check out our post on how to use video to get more customers and make more sales.… Read More >>

Why Your Internet Marketing Should Include Video

We’ve all heard that a picture is worth a thousand words, but how much is a moving picture complete with sound, aka a video worth?

In the world of Internet marketing, a whole lot!

Maybe you’re already using videos as an integrated part of your content marketing strategy.

If not, we’ve got a list of reasons you should be. Trust us, we know what we’re talking about.

1. Video Can Be Shared & Syndicated

It’s a given that you want your content to be shared. Video is easier to share and syndicate using social media so your content gets in front of as many people as possible.… Read More >>


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