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New Year, New Marketing Goals

When the New Year rolls around, it’s a time to think about where you’ve been and look ahead to where you are going. As a brand or business, the New Year is a great opportunity to get your gameplan created so you can hit the ground running with your...

How to Run Facebook Promotions According to New Guidelines

Contests are a great online marketing tool to generate leads and drive traffic to your website or online store. Some brands have shied away from diving into the world of contests, especially when it came to Facebook because the social media giant had a long laundry...

How to Use Google Analytics For Customer Retention

Content is king, but in order to really get the maximum impact for your content online, it’s important to have a content strategy in place. The first step is understanding your audience because this is how you will know what content to create and how to share...