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How to Run Facebook Promotions According to New Guidelines

Contests are a great online marketing tool to generate leads and drive traffic to your website or online store. Some brands have shied away from diving into the world of contests, especially when it came to Facebook because the social media giant had a long laundry...

Using Google Analytics to Track Brand Awareness

In order for marketing to be successful, it must be measurable. Awareness is one of those tricky things that can seem hard to measure, but when you tie it to specific metrics, it really is something you can track for your brand or business. Brand awareness just means...