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Online Marketing Success Tip: Target the Right Audience

The world lives online these days and marketers must pay attention to this. Online marketing is not a magic bullet. It require careful planning, strategies that have been chosen with end goals in mind. Recently, a company took some flack because it inadvertently...

Using Google Analytics to Track Brand Awareness

In order for marketing to be successful, it must be measurable. Awareness is one of those tricky things that can seem hard to measure, but when you tie it to specific metrics, it really is something you can track for your brand or business. Brand awareness just means...