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Making the Most of Content for Internet Marketing

You’re probably sick and tired of hearing about how content is king, but for those of us in the realm of Internet marketing, we just can’t stress this enough. Not only is your brand’s content a powerful tool, its role may be shifting and evolving in...

How to Manage Your Brand’s Online Reputation

It might seem like a vain thing to self-Google, but if you have a brand or business, you can’t afford not to. It’s so important that you know what other people are saying about your company across the web because this directly contributes to your online...

3 Simple Exercises for Planning Your Branding Strategy

Has your company spent any time in the past developing your unified brand strategy plan? Brand is a popular buzzword in the marketing industry, but many people don’t really know what it means. Your brand is the experience customers have when doing business with...