There are a few truths that most people would agree with. Treat people kindly. Do unto others. Etc. There are also marketing truths. Your brand must be authentic. All brands should have a website.
These days, there’s a new marketing truth that you need to be aware of. Your website must be optimized for mobile.
There’s just no getting around it. If you have a website, it should have a mobile component. Too many users get their information solely from mobile devices these days. Brands and businesses just can’t afford to ignore the mobile market.
Maybe you already have a mobile website, but it needs improving. Perhaps you are in the midst of building a mobile website? If so, it’s important to remember that a mobile website and a desktop site are two very different animals.
Here are some tips to make your website optimized for mobile viewing.
1. Keep it simple.
We don’t go to mobile websites expecting amazing visuals and superb graphics. While a lack of these things on a desktop might seem crude and simple, their presence on a mobile website just serves to slow things down.
2. Remember the purpose of the site.
Users go to mobile websites to get the job done. Get in. Get out. Rarely do they look to be impressed by intricate design and tons of content. This can cause slow loading anyway. Make the main purpose of the website the most obvious and easily accessed part of the experience.
Whether the visitor is there to make a purchase or find your address, make it a quick click away.
3. Test on different devices.
Test your site on a myriad of different devices. Troubleshoot if necessary.
Keep your website universal concerning different devices. Don’t try to make it look awesome on one system just to have it look terrible on another. Not everyone uses the same phone, regardless of what advertising says.
4. Stick with text.
Images and pretty fluff will drag a mobile website down faster than anything. If you use them, make sure they’re small and relevant. A tiny, discrete version of a logo will do just fine.
Going beyond that you risk reducing your website to a slow mess. Remember: no one cares about the visuals on a mobile website if they can’t use it to quickly find the information they seek. Think utility.
5. Consider your URL
Use an “m-dot” URL. When people use Google to search for your website on their mobile device, this will keep your mobile and desktop websites separate.
Keep these few simple guidelines in your head when designing your website. Look to other successful and functional websites for inspiration and ideas. Just keep it simple and you’ll be fine.
These are just a few ways you can ensure that your mobile marketing strategy will reap maximum benefits for your business. Opportunities abound in the area of growing your business with Internet marketing, but you need a plan to see results.
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Oliver and Sam
Co-Founders and Facebook Promo Know-it-alls
Loud Media Solutions
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