Email Marketing 101: A Closer Look at Streak

We’re big fans of email marketing here at Loud Media. It’s a powerful tool that your business or brand can use to leverage your database in incredible ways.

There’s a new startup that could take email marketing to the next level. Streak, a San Francisco company, has introduced a free Google Chrome browser extension that allows email senders to see when recipients open an email.

When you use the tool through your Gmail account, you can get notifications as to when and what recipients open their email from you.

There’s even a feature that lets you know where the email was read…as in where the reader was geographically when he/she opened it.

Some are calling this disturbing, but as Internet marketing folks, we think it’s pretty cool. Just think how you could use this tool for your business email marketing!

The product was designed for managing customer relationships and it could also help support sales, hiring and company-wide communication.

Currently in beta testing, Streak is free and its developers have announced they plan to maintain a free version as it continues to evolve.

Email marketing is where it’s at. As Facebook changes its algorithms, and requires you to spend more money to reach more individual users, it’s time for marketing pros to embrace email marketing…because it’s not going anywhere.

Maybe you know email marketing matters, but you aren’t sure how to tackle it. If you need some help with your Internet marketing, let us know! We can help you make it kick ass!

For more new school marketing tips now, join our Do-it-yourself Marketing Academy

If you would like any help or have questions, contact us anytime.

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Loud Media Solutions

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