Your Secret To Success: Authenticity

authentic brand“Authenticity is the degree to which one is true to one’s own personality, spirit, or character, despite external pressures”

There’s a lot to be said for being authentic, whether as a business or brand or simply as an individual.

Does your brand’s online presence match up with what your brand is all about in real life?

Here are a few things to consider:

1. Be Authentic In Your Message – 

  • Do the messages that you share on social media match up with the messages being shared by your brand in its daily operations?
  • Do social media messages match up with messages being communicated with traditional marketing avenues?
  • Are company team members/leaders sharing the same messages as those on social media?

If there is any sort of disconnect in this area, your audience will be confused. And confusion is not the path to growing your sales leads, increasing conversions or reaching a new audience.

2. Authentic Tone –

This goes hand in hand with messages. What tone are you using on social media and how does it measure up to the tone of your other messages?

  • Is your brand’s online persona playful, while your persona expressed in other avenues is more serious? 
  • Is your brand’s online persona serious whereas your other marketing messages are more playful?
  • Do you use a unified voice to express your brand’s thoughts/opinions/content?

Authentic businesses inspire and prosper. A bold statement – but a true statement.

You might think that by its very nature marketing isn’t authentic, but in the digital age where people are increasingly savvy that notion is quickly chaning.

The more virtual our lives get, the more we hunger after something genuine.

What people are looking for now is not just a product or a service, it’s an experience…. a REAL experience.

An experience that is more honest and transparent …more authentic – and businesses are going to have to keep up with growing consumer authority and give people what they want if they want to survive.

Work on streamlining the authenticity throughout your marketing channels NOW and take your business to new heights.

Get involved with our community of Internet and Social Media Marketing Associates: Become A Member Today

If you aren’t sure just how your brand’s online presence matches up with your brand post your questions or contact us direct, we are always glad to help!

Sam and Oliver 12

Oliver and Sam
Co-Founders and Online Branding Experts
Loud Media Solutions

Call Us:
Oliver: 760 237 8006
Sam: 858 518 1533

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