Why Does Facebook Matter to Online Marketing?

fb logoWhen Facebook first hit the social media scene, it took a while to catch on. Then, everyone and their grandmother had a Facebook account. Now, the social media giant’s popularity has seemingly waned among younger demographics.

This has caused online marketers to wonder: does Facebook still matter?

According to a recently released study, 30% of Americans get their news on Facebook. The data also shows that the social network drives users to other media sites.

The study, published by the Pew Research Center found that almost half of American users click on news in their Facebook feeds.

The research points to the fact that the main use of the site is for sharing personal content and connecting with other users. This is good news for marketers who use Facebook as a platform to connect and engage with consumers.

One thing to consider when creating a Facebook strategy is this: how are you driving traffic from Facebook back to your brand or company website? Facebook numbers show that the site drove nearly 200% more traffic to media and other sites this year over 2012.

If users are willing to click on links that take them away from Facebook, it’s important to craft compelling messages that cause them to do so.

There’s always new research hitting the scene, but it’s important to keep current on the latest Facebook stats and figures. And if there’s anything we can do to help you make the most out of social media for your brand or company, please contact us!

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Oliver and Sam
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