Online Marketing Success Tip: Target the Right Audience

The world lives online these days and marketers must pay attention to this. Online marketing is not a magic bullet. It require careful planning, strategies that have been chosen with end goals in mind. Recently, a company took some flack because it inadvertently advertised its product (electronic cigarettes) on the platform of a children’s video game. Clearly, children are not the intended market segment for the product and the company apologized, pulling the ads.

There’s something that other brands can learn from this snafu however. Are you putting a great deal of resources into your advertising, only to have it yield mediocre results?

Online marketing success is all about connecting your messages with the right audience…the people who cause things to happen. Depending on what you are trying to achieve (raise awareness, persuade consumers, sell more products/service, engage brand ambassadors), your messages and the strategies behind them should be carefully selected.

It’s also important that you know who this audience is that you are seeking to reach. Where do these people spend the majority of their time online? What does their online behavior look like? How do they like to be communicated with? Who influences them and who do they influence?

These are important questions to think about when developing an online marketing plan. Maybe your brand or business understands the importance of this, but can’t execute it alone. That’s where we come in at Loud Media Solutions. Our team of online marketing experts can help you get your messages seen and heard by the right audience. We can help you build an online presence, or improve your current one.

Perhaps you’re considering expanding your solo-preneurship with the addition of a virtual assistant. Maybe you’d like to incorporate video marketing to promote a new product or service. Whatever your unique needs are, we can help you make it happen!

As with everything else related to your business, you want to make sure you are getting the most value for every dollar spent.

Get more new school marketing tips now, join our Do-it-yourself Marketing Academy

We’d love to help you grow your business and build your life to pursue your passions! Contact us or leave a comment, we look forward to hearing from you.

Your Friends,

Sam and Oliver 12

Oliver and Sam
Co-Founders and Smellers of Online Success
Loud Media Solutions

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