In order to get more business you need to get more prospects or leads, right?
Well, one of the easiest ways to get more customers is by automating your follow up.
You can automate your follow up to your new customers, past clients, and people who opt-in to your database or website.
Email marketing is one of the best way to stay in front of your target customers. By providing value-add information you can increase your credibility, offer solutions, and convert more sales.
We’ve already shared how email marketing can be a valuable tool for your business, but we wanted to share some more tips because we still get a lot of questions on this topic…
1) Get Personal –
Social media might seem like a personal thing and it is! But did you know email marketing is even more personal than social media?
Email marketing gives you a way to speak directly to a person’s inbox, not try to get their attention in a public forum.
2) Lower Cost, Higher ROI = Win/Win –
We understand that for businesses, budgets can be tight. That’s why everything you do has to yield results and give you bang for your buck. Email marketing campaigns are affordable which is a major plus for small businesses looking to get maximum impact for dollars spent.
Email marketing also has a good ROI, which stands for return on investment. Again, this means you get more for your investment in the long run.
3) Build Trust –
Since you only send your email marketing messages to people who have given you permission, you know that they want to hear from you. This helps to establish your messages as a trusted form of communication.
4) Email Marketing is Professional –
Email, unlike social media, is a more formal, professional way of communicating. This establishes a more business-like interaction that can come in handy when trying to close those valuable sales leads.
5) If you Build it, they will come –
Email marketing allows you to build your own contact list. As you are building your list, offer your audience something of value. This might be in the form of a free downloadable ebook or white paper for opting in.
Keep building and offering valuable content and your list will grow.
The main thing to remember is that email marketing is a valuable Internet marketing tool for your business. If you would like to learn more about howyou can use it to grow your leads and increase your sales, we’d love to hear from you!
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If you would like any help or have questions, contact us anytime.
Oliver and Sam
Co-Founders and Email Marketing Addicts
Loud Media Solutions
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